"Do it right, people...."

Too often we've great items out there that don't get to see light because those behind them don't understand the importance of branding and marketing.  

They'll spend time and money developing and then.....

Case in point is this one from "Clark Land."  Not heard of them?  Then, that's your fault because they've done everything to get known including coming up with this really hilarious website ("Dinosaurs Island is  a animatronic theme park and museum that  is designed to  offer visitors a unique interactive learning experience of the dinosaurs ere with life size creatures") that was apparently put together from someone in China whose previous masterpiece is this.

By the way, don't forget to visit their "Dinosaurs Skeliton Museo."

Now, it looks like a fun place - do watch their atrociously done video as there's always, always something endearing about men in dino suits - and I'll most probably take the kids to it, but, am afraid it's not going to bring in tourists.  

I'm not being mean here, but, I'm just saying if you're going to do something, do it great and don't skimp on branding.  Would it have hurt had they set aside a few million Pesos for it?  

For theme parks here, I think Enchanted Kingdom is still the gold standard.  They're saying, "You don't have to be an international brand to do great in the Philippines."

Written December 18, 2013